Orlando FWA Meeting – Wed., March 1st – 6:30 pm – Advanced Book Marketing Techniques

Advanced Book Marketing for the Savvy Author

Photo: Rik Feeney

Rik Feeney / Publishing Consultant
http://www.RickFeeney.com

Orlando Florida Writer’s Association presents Advanced Book Marketing for the Savvy Author,” a talk by writer, speaker, and book coach Rik Feeney at the University Club in Winter Park on Wednesday, March 1st at 6:30 pm.

Knowing where to promote your work online is critical for success. The big question for every author is: Are you taking advantage of all the methods of promotion available to you? How have you researched your online niche market? Have you filled out your ISBN metadata? What’s the timeline for your promotions? How can you sustain the online marketing effort with your offline marketing techniques for a minimum of two to three years? Is it possible you can do all this for free?

In this talk, Feeney will show you easy-to-use strategies to integrate your offline and online marketing efforts, how to use Amazon to research pricing, cover design, and develop effective reviews, and, how and where to supply the appropriate metadata to make sure your book gets the notice it needs. These are just a few of the many ideas that will be discussed. There will also be an open forum where you can contribute ideas that have worked for you.

Join us at the Orlando Florida Writer’s Association meeting on Wednesday, March 1st at 6:30 pm at the University Club in Winter Park (corner of Webster & Park). The meeting is free and open to the public. For more information go to https://fwaorlando.wordpress.com or email usabookcoach@gmail.com.

 

Put your passion into Print!

Do you have a topic you are passionate about? Do you have a hobby you enjoy and would like to share with others? Have you suffered a life / health event that taught you an important lesson or will enable you to relieve a pain others may be suffering?

You should write a book!

Writing is so much easier than you may believe, especially if you have an easy-to-use blueprint that makes it both fun and easy to create a book ready for publication.

Let’s educate the world. Your story could help others and I want to help you.

Send me your email address and I will send you a free PDF copy of my book, Writing Books for Fun, Fame and Fortune! Within a few hours you can read the book from cover to cover and start outlining your new book. Within a couple of weeks you can finish your first draft. Sooner than you might believe possible you will be ready to publish your book online as an ebook, a paperback, a PDF, or an audio book.

Writing Books for Fun, Fame and Fortune! is still available for sale online as a Kindle and a paperback BUT you can get a free PDF download of the entire book by sending me your email address.

Are you ready to put your passion into print? Send your email address to usabookcoach@gmail.com.

 

Directions to Orlando FWA Meeting

The University Club of Winter Park, 841 N. Park Ave., Winter Park, FL 32789

From I-4 East or West, take the Lee Road exit and head East toward the Atlantic Ocean. Lee Road will cross over 17-92 (Orlando Ave.) and dead end at Webster, where you will make a left turn. Follow Webster through a light at Denning, then another light at the railroad tracks, then you will come to a stop sign, actually stop, then before the next stop sign (which is Park Ave) you will turn left into the University Club. Park your car in the grass, then walk up the ramp to the side door. Enter and keep going to your left inside to the library where we hold the meeting.

February 23, 2017. Tags: , , , , , , , . Announcements. Comments off.

Orlando FWA Meeting – Wed., Feb 1st – 6:30pm – Erik Deckers – Ten Professional Humor Writing Secrets

Ten Professional Humor Writing Secrets

The Orlando FWA presents Erik Deckers giving his talk Ten Professional Humor Writing Secrets on Wednesday, February 1st from 6:30 to 8:30 pm at the University Club in Winter Park. You will learn; how to use comedic timing in the written word, how to set up a joke that may not pay off for several pages, and, why some jokes score and others fail, and how to prevent those failures. Erik has been blogging since 1997, and has been a published writer for more than 27 years. He has been a newspaper humor columnist for over 20 years, and is published in 10 newspapers around Indiana. He is also an award-winning playwright, both for stage and radio theatre. The meeting is free and open to the public. Contact Rik Feeney at rikfeeney@publishingsuccessomline.com for more information.

 

Directions to Orlando FWA Meeting

The University Club of Winter Park, 841 N. Park Ave., Winter Park, FL 32789

From I-4 East or West, take the Lee Road exit and head East toward the Atlantic Ocean. Lee Road will dead end at Webster Avenue (after crossing over 17-92 – Orlando Ave.). You will make a left turn on to Webster. Follow Webster through a light at Denning, then another light at the railroad tracks, then you will come to a stop sign, actually stop, then before the next stop sign (which is Park Ave) you will turn left into the University Club. Park your car in the grass, then walk up the ramp to the side door. Enter and keep going to your left inside, to the library where we hold the meeting.

January 29, 2017. Tags: , , , , , . Announcements. Comments off.

Orlando FWA Meeting – Wed., Jan. 4th @ 6:30pm – E. J. Wenstrom – RPLA Overall Winner

10 Questions to Ask When Writer’s Block Attacks

E. J. Wenstrom

E. J. Wenstrom

“Writer’s block happens, but with specific questions, you can turn it into an opportunity instead of a setback,” says E. J. Wenstrom, author of “Mud” named Florida Writers Association’s 2016 Book of the Year. Visit with E. J. Wenstrom at the Orlando FWA meeting on Wednesday, January 4th at 6:30 pm at the University Club in Winter Park. Wenstrom says, “This presentation will prepare writers to take out writers block and uncover fresh ideas for their stories.” During this talk you will learn: 1) how creative thought functions and what causes writer’s block, 2) insights into how to reduce and break through writer’s block, and 3) specific examples of questions that can help a writer break through a block and tap into creative flow again. This talk is free and open to the public. For more information, contact Rik Feeney at rikfeeney@publishingsuccessonline.com .

 

Directions to Orlando FWA Meeting

The University Club of Winter Park, 841 N. Park Ave., Winter Park, FL 32789

From I-4 East or West, take the Lee Road exit and head East toward the Atlantic Ocean. Lee Road will dead end at 17-92 (Orlando Ave.) where you will make a right turn, then get immediately into the left turn lane to make a left on Webster (Chase Bank will be on your right as you turn.). Follow Webster through a light at Denning, then another light at the railroad tracks, then you will come to a stop sign, actually stop, then before the next stop sign (which is Park Ave) you will turn left into the University Club. Park your car in the grass, then walk up the ramp to the side door. Enter and keep going to your left inside, to the library where we hold the meeting.

December 28, 2016. Tags: , , , , , . Announcements. Comments off.

Oops! Orlando FWA meeting is Wednesday the 7th at 6:30 pm (not the 8th!)

Sorry. The meeting is actually on December 7th.

December 4, 2016. Announcements. Comments off.

Orlando FWA Mtg. – Wed., Dec. 8th, 6:30 pm – A Courtroom and Trial Primer

A Courtroom and Trial Primer for Authors

Leonard Birdsong

Leonard Birdsong

Join us Wednesday, December 8th at 6:30 pm at the University Club of Winter Park to hear award-winning author and Professor of Law from Barry University, Leonard Birdsong, present a primer for the lay person/author on what happens during an arrest through courtroom procedures. Having worked 31 murder trials Professor Birdsong will provide complete and accurate information on the subject. This talk is free and open to the public. For more information, contact: Rik Feeney at rik@publishingsuccessonline.com.

Upcoming Talks:

January 4, 2017 – E. J. Wenstrom – 10 Questions to Ask When Writer’s Block Attacks

February 1, 2017 – Erik Deckers – Humor Writing

March 1, 2017 – TBA

April 5, 2017 – Gerald Schiffhorst – The Benefits of Blogging

Directions to the University Club of Winter Park

841 N. Park Ave., Winter Park, FL 32789

From I-4 East or West, take the Lee Road exit and head East toward the Atlantic Ocean. Lee Road now continues across and loops around to a light at Webster Avenue. Turn left on to  Webster and go through the light at Denning, then another light at the railroad tracks, then you will come to a stop sign, actually stop, then before the next stop sign (which is Park Ave) you will turn left into the University Club. Park your car in the grass, then walk up the ramp to the side door. Enter and keep going to your left inside, to the library where we hold the meeting.

Any additional questions, contact Rik Feeney at: rik@publishingsuccessonline.com.

December 2, 2016. Tags: , , , , , , , , , . Announcements. Comments off.

Orlando FWA meeting – Wed., Nov 2nd – Paul D. Schad – Writing for Police and Crime Novels

Police and Crime Technical Advice for Literature

Paul D. Schad

Paul D. Schad

Law & Order, CSI, Miami Vice, NYPD Blue…they’re doing it WRONG! Learn from a veteran cop what law enforcement and the street is really like at the next Orlando FWA meeting held at the University Club of Winter Park on Wednesday, November 2nd at 6:30 pm. Paul D. Schad, a former NYPD police officer and Broward County Deputy Sheriff and Detective, as well as script advisor and actor on TV shows America’s Most Wanted and Burn Notice will show you; 1) the ten common errors seen every day in film and on TV, 2) the generalizations and cultures of different law enforcement assignments, and 3) what it’s like to be a rookie cop. Spend an hour with Paul Schad to learn a summary of law enforcement (and crime) realities to help you write better. The meeting is free and open to the public. Contact Rik Feeney at usabookcoach@gmail.com for more information.

 

 

Upcoming Talks

November 7th – Independent Publishing – What Does It Really Cost? – Rik Feeney – 7:30 – 9:00pm – library main room at the Winter Park Public Library. Free and open to the public. Contact Rik Feeney at usabookcoach@gmail.com.

December 7th – A Courtroom and Trial Primer for Authors – 6:30 – 8:30pm – Orlando FWA / University Club of Winter Park. Free and open to the public. Contact Rik Feeney at usabookcoach@gmail.com.

January 4, 2017 – Humor Writing – Erik Deckers – 6:30 – 8:30pm – Orlando FWA / University Club of Winter Park. Free and open to the public. Contact Rik Feeney at usabookcoach@gmail.com.

February 1 – TBA – E. J. Wenstrom – 6:30 – 8:30pm – Orlando FWA / University Club of Winter Park. Free and open to the public. Contact Rik Feeney at usabookcoach@gmail.com.

March 1 – TBA – – 6:30 – 8:30pm – Orlando FWA / University Club of Winter Park. Free and open to the public. Contact Rik Feeney at usabookcoach@gmail.com.

April 5 – TBA – Dr. Gerald Schiffhorst – – 6:30 – 8:30pm – Orlando FWA / University Club of Winter Park. Free and open to the public. Contact Rik Feeney at usabookcoach@gmail.com.

 

Directions to Orlando FWA Meeting

The University Club of Winter Park, 841 N. Park Ave., Winter Park, FL 32789

From I-4 East or West, take the Lee Road exit and head East toward the Atlantic Ocean. Lee Road will dead end at 17-92 (Orlando Ave.) where you will make a right turn, then get immediately into the left turn lane to make a left on Webster (Chase Bank will be on your right as you turn.). Follow Webster through a light at Denning, then another light at the railroad tracks, then you will come to a stop sign, actually stop, then before the next stop sign (which is Park Ave) you will turn left into the University Club. Park your car in the grass, then walk up the ramp to the side door. Enter and keep going to your left inside, to the library where we hold the meeting.

October 30, 2016. Tags: , , , , . Announcements. Comments off.

Orlando FWA meeting will take place Wed., Oct. 5th at 6:30 pm

The Orlando FWA meeting will take place at its normal time on Wednesday, October 5th at 6:30 pm.

The latest reports show Hurricane Matthew not making it to our area until Friday morning.

Note: Add to your hurricane kit plenty of legal pads and lots of pens and pencils, so you can still write if the power goes out.

If you have any questions, please contact Rik at usabookcoach@gmail.com.

October 5, 2016. Announcements. Comments off.

Orlando FWA Meeting – re Hurricane Matthew

As of today, Tuesday, October 4th at 7:45 pm, the Orlando FWA meeting with speaker Leslie Halpern will still take place at its scheduled time on Wednesday, October 5th from 6:30 to 8:30 pm.

Obviously, your safety is the paramount concern in this situation and, if for any reason, you feel it is not safe to drive, you should stay home and off the roads.

I have spoken with Leslie and we are going to touch base at 2:00 pm tomorrow. She will decide at that time if she feels comfortable coming to the meeting.

If there are significant storm winds and rain, we will likely cancel the meeting and reschedule Leslie Halpern to speak in early 2017.

I will post again on the FWA blog tomorrow after 2:00 pm to confirm whether the meeting will take place or will be canceled due to weather conditions.

If you have any additional questions, please email me at usabookcoach@gmail.com.

October 4, 2016. Tags: , , , , , . Announcements. Comments off.

FWA Meeting – Wed., Oct. 5th – 6:30 pm – Leslie Halpern – 5-Star Book Review

Leslie Halpern

Leslie Halpern

Earning a 5-Star Book Review

Wednesday, October 5th at 6:30 p.m. is the next meeting of the Orlando FWA meeting at the University Club in Winter Park. Book Reviewer and Author Leslie Halpern will explain how to avoid making mistakes that lower your ratings from professional book reviewers in her talk, “Earning a 5-Star Book Review.”

Halpern will discuss how author oversights can instantly lower a book’s rating, where to find book reviewers and book review sites, and the most important things reviewers look for when reading a book. Halpern says, “Most reviewers want to like your book and give it a great review. Here’s what you can do to help achieve 5-Star Book status.”

The meeting is free and open to the public. Contact Rik Feeney at Rik@PublishingSuccessOnline.com for more information.

 

Upcoming Conferences

Indie BookFest – Orlando, Florida – October 7, 8 & 9 – 2016

Indie Bookfest celebrates Indie, Hybrid, and Traditional Authors and Artists and their freedom of expression. Join some of your favorite Authors for a convention filled with workshops, panels, parties and more! You won’t want to miss the sessions throughout the day, where several panelists will be speaking on a variety of topics relevant to readers, book lovers, and writers.

For more information: http://indiebookconvention.com/

 

15th Annual Florida Writers Conference – Oct 20 – 23, 2016

Venue: Hilton Orlando Altamonte Springs, 350 Northlake Blvd, Altamonte Springs, FL, United States, Altamonte Springs FL 32701

Find your agent, meet your publisher, and get the scoop on the industry at FWA’s three-day annual conference. Choose from some 2 dozen workshops, make appointments with agents and publishers in attendance who collectively cover virtually all genres.

For more information: https://floridawriters.net/conferences/florida-writers-conference/

 

Directions to Orlando FWA Meeting

The University Club of Winter Park, 841 N. Park Ave., Winter Park, FL 32789

From I-4 East or West, take the Lee Road exit and head East toward the Atlantic Ocean. Lee Road will dead end at 17-92 (Orlando Ave.) where you will make a right turn, then get immediately into the left turn lane to make a left on Webster (Chase Bank will be on your right as you turn.). Follow Webster through a light at Denning, then another light at the railroad tracks, then you will come to a stop sign, actually stop, then before the next stop sign (which is Park Ave) you will turn left into the University Club. Park your car in the grass, then walk up the ramp to the side door. Enter and keep going to your left inside, to the library where we hold the meeting.

 

For more information:

Contact Rik Feeney at Rik@PublishingSuccessOnline.com.

September 28, 2016. Tags: , , , , , , . Announcements. Comments off.

Reminder: Orlando FWA Meeting – Wed., Sept 7 at 6:30pm – Speaker: Larry Leech

We’re back. The next Orlando FWA meeting will be held on Wednesday, September 7th at 6:30 pm at the newly renovated University Club in Winter Park. The speaker will be Larry Leech and his topic is “Tips from a Writing Coach.” See the original post below for more information about this talk.

The Future of Publishing – Rik Feeney

 How can anyone possibly predict the future of publishing? It seems we live in a world where technology changes day by day and just trying to keep up means you are at least a year behind. I remember as a kid reading the Dick Tracy cartoons and thinking how awesome it would be to have a wrist radio. Guess what? Samsung now has a wrist phone that it is marketing on TV.

I thought holograms were the coolest thing when I saw an episode of Star Trek: The Next Generation and Commander Riker met Lt. Commander Data on a holo-deck made to look like a beautiful park in summer. With the command, “End program,” the holo-deck reverted to its real shape of a relatively small room with gridlines painted on the walls and floors. Now many devices, including wristwatches, are being outfitted with holo-emitters to project holograms of people. What happens if someone calls when I am in the shower?

In Japan, some concerts are being held where holo-emitters are being set up on stage and an artist computer-created or live, possibly halfway around the world in another studio performs for the audience and they see a solid three-dimensional representation. If only Milly-Vanilli (sic) had this technology when they were superstars. (see http://www.youtube.com/watch?v=-kM3n64WJmo&feature=related)

But, what does this have to with us as authors and publishers in the here and now?

The here and now includes tablets and e-readers that have the ability to link to websites, videos, and audio. Some children’s books can now add animation. Cell phones around the world are literally becoming smaller versions of tablet computers and a steadily increasing number of people are reading books on their phones. Do I have to learn every new technology that comes out to be an effective author or publisher?

I hope not. I started writing because I liked capturing thoughts and ideas on paper, oops…, I mean the screen, and sharing them with other people. And, no matter how you slice it, the basic component of any TV show, movie, hologram, podcast, audio, or ebook is the written word. Without the written word there would be no programming, stories, or entertainment.

Being a true rebel without a cause, but with deeply held convictions (for which I was acquitted) I believe you should focus on what you do best, which is creating entertainment through writing fiction or education through writing nonfiction, and then follow the motto, “Do your best, then outsource the rest.” Let someone else worry about formatting for technology while you create the stories that either put us to sleep or keep us up all night.

A few years ago, I had the privilege of attending the Independent Book Publishers Association University in Chicago. While at the conference, I had the chance to rub elbows with a bunch of bigwigs in the industry (not near as much fun as holding hands and just wearing a hat), where I got the distinct impression that independent and self-publishers are setting the stage for the coming developments in the publishing industry whether the Big Dog Publishers like it or not.

The keynote speaker at the event was Guy Kawasaki, author of the book, Author, Publisher, and Entrepreneur. Kawasaki talked about an intriguing idea called “Artisanal Publishing.” The concept being that artisans of all types from sculptors, to artists, to bread makers make and design without reference to much in the way of outside influence. An artisan is free to create as he/she sees fit.

This, I believe, is the real future of publishing. Artisan authors and publishers creating new and different books in a style and format that reflects their artistry, tastes, and style. More and more artisan authors will discover new and unique ways to express themselves much to the dismay of traditional publishers who likely will be too slow to make the necessary changes to survive.

While some rebellion in the use of the English language will result in this new paradigm, the author that understands the basics of grammar, the knowledge needed to publish, and the keys to effective marketing will succeed. Organizations like IBPA and other writer/publisher/marketer oriented groups will be needed more than ever to guide new authors and publishers on the path to success. Once the new author is firmly established he/she can break the rules effectively to broadcast their uniqueness to the world.

The future of publishing is you. Go out and write your bestseller.

© 2016 Rik Feeney. All rights reserved. / usabookcoach@gmail.com / http://www.RickFeeney.com

The article “The Future of Publishing” by Rik Feeney may be reprinted if the document is used in its complete form, without editing or annotations, and complete copyright information is included as the end-piece of the document.

September 5, 2016. Announcements. Comments off.

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