Orlando FWA – May 4th – 6:30 pm: “Offline Marketing for Online Success” (Book Marketing)

Offline Marketing for Online Success

Orlando Florida Writer’s Association presents “Offline Marketing for Online Success,” a talk by writer, speaker, and book coach Rik Feeney at the University Club in Winter Park on Wednesday, May 4th at 6:30 pm.

Having a web site and promoting your work online is critical for success in this technological era, but many times the spark that makes a topic or a book go viral happens in day-to-day conversation, finding a business card, or attending a talk. As Feeney says, “The map to your online presence is often found in the mundane world.”

Have you designed a marketing campaign that includes offline techniques? What niche market have you targeted? What’s the timeline for your promotions? How much will it cost? How can you sustain the marketing effort for a minimum of two to three years?

In this talk, you will learn how to make sure your offline marketing supports your online efforts by: 1) creating word-of-mouth campaigns, 2) singing for your supper (doing author talks), and, 3) using your book as a business card (free booklet, sample chapters, CD). These are just a few of the many ideas that will be discussed. There will also be an open forum where you can contribute ideas that have worked for you.

Join us at the Orlando Florida Writer’s Association on Wednesday, May 4th at 6:30 pm at the University Club in Winter Park (corner of Webster & Park). The meeting is free and open to the public. For more information go to https://fwaorlando.wordpress.com or email usabookcoach@gmail.com.


Directions to Orlando FWA Meeting

The University Club of Winter Park, 841 N. Park Ave., Winter Park, FL 32789

From I-4 East or West, take the Lee Road exit and head East toward the Atlantic Ocean. Lee Road will dead end at 17-92 (Orlando Ave.) where you will make a right turn, then get immediately into the left turn lane to make a left on Webster. Follow Webster through a light at Denning, then another light at the railroad tracks, then you will come to a stop sign, actually stop, then before the next stop sign (which is Park Ave) you will turn left into the University Club. Park your car in the grass, then walk up the ramp to the side door. Enter and keep going to your left inside to the library where we hold the meeting.


April 13, 2016. Tags: , , , , , , , , , , , , , , . Announcements.

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