If you build it, will they come? Developing Author Web Sites

The Author Web site: If you build it, will they come? And, even if they come, will they buy? Those two questions will introduce the topic of the December 5 meeting of the Orlando Area Writers Group (Florida Writers Association). While conveying the importance of not only having an author Web site but also knowing what makes it tick, Rik Feeney, author, self-publishing coach, and infopreneur, will introduce, explain, and explore the following related concepts:

  • What are the basic elements that are necessary for an effective author Web site?
  • What are keywords? And, how do you develop an effective strategy using keywords for Search Engine Optimization?
  • Why do you need to capture a potential client’s information? Is your site prepared to do so?
  • How can your competitors help you reach more clients?
  • Are podcasts and videologs effective elements of an author Web site? How difficult is it to post podcasts and videologs?
  • What benefit are blogs? Did you know you can start one in ten minutes or less?
  • What are bio-boxes, spiders, and satellite sites, and what effect do they have on book sales?
  • What is the Amazon strategy for book sales and fulfillment?

Rik Feeney maintains his own Web site at www.GymnasticsTrainingTips.com. He is the author of several books on the sport of gymnastics, the first of which was Gymnastics: A Guide for Parents and Athletes, now published by McGraw-Hill, and has gone on to ghostwrite and author nearly fifty books.

Join Rik and the Orlando Writers Group on Wednesday, December 5, from 6:30 to 8:30 PM at the University Club of Winter Park. The University Club is located at 841 Park Avenue North, on the northwest corner of Park and Webster Avenue. The program is free and open to the public. For additional information, visit the group blog at http://www.fwa-orlando.org or contact Stephen Evans, group leader—ImYourEditor@hotmail.com or 407-898-4299.

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November 19, 2007. Meetings Information, Member Information.

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